DJ, Dudley Junior, Campbell, arrived at City with big expectations, for the Championship at least, following his move from Birmingham City. The jet-heeled striker took the long route to professional football, failing to make it with Aston Villa before going to the non-leagues with Chesham United, Stevenage Borough and Yeading before Brentford took a chance on him.

City snapped him up from Birmingham for £1.6 million, a fee that then-Plymouth Argyle boss Ian Holloway called as "absolute madness" before going on to manage him at City later that season. Campbell struggled at the Walkers, scoring just four goals in his first season as City were relegated from the Championship. His season was hampered, though, by a three-month injury.

Ironically, Campbell struggled to get a place in the team in League One and, out of favour, he signed for Blackpool and was 'reborn' as a striker. Returning to Leicester, he was stripped of his squad number at the start of the 2009-10 season and went on loan to Derby County. Former City manager Holloway then came calling to take him back to Blackpool, and what a move. He helped the Tangerines to an unlikely promotion to the Premier League. Despite this, he returned to Leicester and showed some good pre-season form but Blackpool came back to sign him permanently before the end of the August transfer window.