Prices have to come down if we expand. Gate receipts are a small percentage of annual revenue and we want the majority of locals to be able to attend a decent Leicester City fixture. £40 for a ticket is just too much, but the counter argument to high pricing is that we fill the stadium for the bigger games.
The other thing they will have to do is look closely at transport links. There should be a few park and ride shuttles or similar that take fans in buses from the stadium to key parts of the city and county. eg Fosse Park, Train Station, both bus stations, Hinckley, Loughborough etc