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davieG

BT to let sport fans buy monthly pass to watch matches for first time

By davieG, in Leicester City Forum

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davieG

davieG

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https://www.theguardian.com/business/2019/dec/12/bt-to-launch-monthly-pass-sport-content-first-time-flexibility

 

Firm acknowledges consumers’ preference for Netflix-type flexibility over long-term deals

Mark Sweney Media business correspondent

 @marksweney  Email
Thu 12 Dec 2019 00.01 GMTLast modified on Thu 12 Dec 2019 09.03 GMT

BT is to launch a monthly pass allowing sport fans to watch content including Premier League and Champions League football without a contract for the first time, as viewers move away from high-priced, long-term deals towards the flexibility offered by streaming services such as Amazon and Netflix.

BT has previously used its portfolio of rights, including Premiership Rugby, boxing and wrestling, as a carrot to lock consumers into contracts for broadband, phone and TV services.

The new £25-a-month pass allows anyone to dip in and out of BT Sport without having to pay hundreds of pounds over an annual contract.



Richard Broughton, an analyst at the media consultancy Ampere, said: “There is an increasing expectation in the market for flexibility, with long contract periods now off-putting to many consumers. It is also a nod to how competitive the market is getting.”

Last week, Amazon successfully livestreamed its first 10 Premier League matches. The matches were accessible to subscribers to Amazon’s Prime service, which costs £7.99 a month or £79 a year, or were free to new customers on a 30-day trial. Amazon has said the two days on which matches were streamed set new records for the most signups to Prime since it was launched in the UK in 2007.

Pete Oliver, the managing director of marketing at BT Consumer, said: “Customers can sign up on a flexible monthly basis for the first time.

“Monthly pass forms part of BT’s ambition to offer BT Sport customers unrivalled choice and the highest-quality broadcasts on even more devices and platforms.”

Sky began offering sport and entertainment on a pay-as-you-go basis seven years ago through its streaming service Now TV. The broadcaster has a range of daily, weekly and monthly passes without the need for a Sky TV subscription.

Sky’s monthly sports pass is priced at £33.99. Offering a monthly pass has not resulted in a rush of cancellations by its core pay-TV base of about 10 million subscribers; instead, it has primarily attracted a new set of “pay-lite” customers.

Broughton said: “It is more risky offering sports monthly than film and TV content, because the timing of events opens the door to viewers waiting just for specific matches and then churning.

“Given the high price of sports rights, it is a risky bet. Sky’s Now TV has mitigated the risk of contract customers moving to a ‘dip in and dip out’ culture by pricing the sports pass quite high in recognition that consumers have to pay for flexibility.”

 

Netflix and Amazon have swiftly attracted 20 million UK subscribers between them. Last year, the number of subscribers to streaming services overtook those signed up to pay-TV providers such as Sky, BT, TalkTalk and Virgin Media for the first time.

Monthly cost of streaming services and pay-TV passes

BT Sport – £25

Sky Sports pass – £33.99, reduced to £20 for the first two months

Netflix – £8.99 (most popular tier)

Amazon Prime Video – £7.99, or £79 a year (includes fast delivery, music streaming and other Prime member benefits)

Britbox – £5.99

AppleTV+ – £4.99

Disney+ – £5.99 (launching 31 March)

NBCUniversal reality TV service, Hayu – £3.99

BBC TV licence – £12.90 or £154.50 annually

 

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davieG

davieG

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1 minute ago, AjcW said:

£25 a month is crazy when you consider I get it for £7 a month as part of my broadband package! lol 

My 1st thought, I shan't be paying that any day soon.

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RoboFox

RoboFox

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Ridiculous pricing, really. 

 

Amazon has the financial power to poo all over both BT and Sky, so given whether or not the their PL live streaming experiment was a success, they could easily outbid both companies for the rights if they were legally allowed to under UK competition law.

 

I wouldn't be surprised over the next few years to see more and more content coming from tech giants, and it'll all fall under their 360 subscription models.

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coolhandfox

coolhandfox

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2 minutes ago, Wolfox said:

I look at streams as everyone else on here probably does…. Happy to pay a tenner to watch a specific match but don’t need it for a month

I don't understand why they don't do a pay per match option, like you I'd happily play to watch a match I want to watch.

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foxgas

foxgas

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Jordan said on talk sport that Premier League should set up their own platform and sell subscriptions for live streaming. I tend to agree,worldwide sales would be astronomical and even more money for clubs to blow on shite players. 

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StriderHiryu

StriderHiryu

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It's a good idea but over priced. However, I see this as BT testing the waters, and imagine they will test other price ranges and games for the rest of the season.

 

The ultimate would be a pass that allows you to watch all of the games involving just your team for the whole season. If something like that existed and it wasn't too pricey, I'd personally be all over it and wouldn't feel the need to stream games.

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Matt

Matt

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It is alot and I would only be interested when Leicester have a game on BT Sport (if it was away and I wasn't going) however when you consider Boxing on Sky Sports Box Office is £20 (I think I saw someone say £25 at the weekend actually) which is for one night (oh sorry, you've got the privilage of watching the repeats too...) as a comparison I don't think it's too bad, because although it'd only be because Leicester have a game on the channel i'm sure during a month i'd find other things to watch on it aswell.

 

I'd probably just go down the pub though as I do when there is Boxing on Box Office that I want to watch.

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