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stu

New Sponsor BC.GAME

By stu, in Leicester City Forum

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lcfc278

lcfc278

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1 minute ago, Viva said:

So we go for the sponsor that gives us the most money. Seems a pretty straightforward decision to me when we are trying to stay in the Prem and need all the money we can get. 

I don't get this attitude. Yeah they've offered the most money and as a business the club has snapped their hands off. But, as a fan, don't you want to be proud of your club? Don't you want to feel like your club cares about companies they associate themselves with? A cryptocurrency based gaming/gambling site out of nowhere and the clubs straight on it - just feels a little hollow as a club nowadays.

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mozartfox

mozartfox

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44 minutes ago, Unabomber said:

Disgusting can’t we just have a normal morally acceptable sponsor.

Yeah like Dortmund.

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Ricey

Ricey

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Just now, lcfc278 said:

I don't get this attitude. Yeah they've offered the most money and as a business the club has snapped their hands off. But, as a fan, don't you want to be proud of your club? Don't you want to feel like your club cares about companies they associate themselves with? A cryptocurrency based gaming/gambling site out of nowhere and the clubs straight on it - just feels a little hollow as a club nowadays.

Exactly.

 

I don't care how much they are paying, football clubs are meant to represent communities. Instead our club is more than willing to stoop to seedy levels just earn a better deal that helps paper over the deep damage suffered by their incompetence.

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Viva

Viva

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Just now, lcfc278 said:

I don't get this attitude. Yeah they've offered the most money and as a business the club has snapped their hands off. But, as a fan, don't you want to be proud of your club? Don't you want to feel like your club cares about companies they associate themselves with? A cryptocurrency based gaming/gambling site out of nowhere and the clubs straight on it - just feels a little hollow as a club nowadays.

Yes, in an ideal world I would have a local business on the shirts like Walkers. However a few extra million or whatever in sponsorship equates to more money being available to strengthen the squad. I'm more interested in what happens on the pitch than the name of a sponsor. 

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dylanlegend

dylanlegend

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7 minutes ago, lcfc278 said:

I don't get this attitude. Yeah they've offered the most money and as a business the club has snapped their hands off. But, as a fan, don't you want to be proud of your club? Don't you want to feel like your club cares about companies they associate themselves with? A cryptocurrency based gaming/gambling site out of nowhere and the clubs straight on it - just feels a little hollow as a club nowadays.

A lot of PL teams have these sponsors, once again this is a product of FFP. To compete with the others we have to take the highest offer on the table to allow us to invest the most without falling foul of FFP. 
 

If you think there’s any morality left in top tier football these days you are naive. 
 

Stop hating on the board for every decision they make. I remember the non investment years prior to king power and trust me that’s less fun 

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Ricey

Ricey

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1 minute ago, dylanlegend said:

A lot of PL teams have these sponsors, once again this is a product of FFP. To compete with the others we have to take the highest offer on the table to allow us to invest the most without falling foul of FFP. 
 

If you think there’s any morality left in top tier football these days you are naive. 
 

Stop hating on the board for every decision they make. I remember the non investment years prior to king power and trust me that’s less fun 

This isn't because of FFP, they would do it regardless to gain an advantage. They don't care what the fans think or what impact it will have on them.

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davieG

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https://www.leicestermercury.co.uk/sport/football/transfer-news/leicester-city-vow-invest-transfers-9391827

 

Leicester City vow to invest in transfers as lucrative deal and new kit release date announced
The club have agreed a two-year deal with online gambling site BC.Game, who can only be their shirt sponsors for two seasons before they'll be banned by the Premier League


ByJordan Blackwell
12:53, 5 JUL 2024
The new shirt sponsorship deal will see investment into Steve Cooper's squad, Leicester City say
The new shirt sponsorship deal will see investment into Steve Cooper's squad, Leicester City say (Image: Plumb Images/Leicester City FC via Getty Images)

Leicester City have announced online gambling site BC.Game as their new front of shirt sponsors. City’s home shirt for the new Premier League season will be released at 9am on Saturday, July 6, and will bear the crypto casino’s logo for the first time.

The club say it is one of the most valuable sponsorship deals in their history and should help their cause in the transfer market as they look to build a squad capable of staying in the Premier League.

The deal with BC.Game lasts for two years. From 2026-27, gambling sponsorships will be banned on the fronts of shirts in the Premier League. Over the past few years, campaigners have fought to eradicate widespread gambling advertising in football, with government investigations into the matter too.

 

The new shirt sponsor means City’s owners, King Power, will no longer have their company logo on the front of the club’s matchday shirts - but it will remain on training kits.

City Women will have a different front of shirt sponsor, due to be announced on July 20, when their home kit for the new WSL season is released. There’s no date yet on when City’s away or third kits will be revealed.

The club’s chief executive, Susan Whelan, said the deal allowed City to “invest in a competitive squad”. The club are close to making a number of signings as they build a team for Steve Cooper to lead into the Premier League.

Whelan said: “We welcome BC.GAME to Leicester City – an opportunity to work with an innovative partner in a new category for the club. As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.

“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters.”

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AKCJ

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Am I the only one who doesn't care who we're sponsored by so long as we're paid well?

 

A crypto-gambling based gaming site is pretty tame in comparison to the vast majority of the Premier League. 

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dylanlegend

dylanlegend

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15 minutes ago, Clever Fox said:

So how much money are we getting for the Sponsorship, Anybody know. ?

This is the key question. If it’s half a million and we had a decent alternative fair enough but if it’s 10s of millions then it’s a no brainer. Potentially the difference between re-signing Ndidi or signing Jack Colback 

 

These companies are being banned from sponsorship in 26/27 anyway

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